Industry: EdTech
Location: San Ramon, California
Background
San Ramon, California-based EdTech company focusing on coding and robotics for kids. They have a website, but they are not seeing much traffic or generating many leads through it. They are interested in improving their online presence and attracting
more qualified leads through their website.
Challenges
- Highly competitive industry, with many other EdTech companies in same niche vying for top search engine rankings
- The website’s content was outdated and not optimized for search engines. Website’s user experience was poor and the design was not SEO friendly.
- The website has a high bounce rate, indicating that vrisitors are not finding what they are looking for and are leaving the site quickly
Strategies
- Conduct keyword research to identify high-value keywords to target in the website’s content and meta tags
- Create and optimize new website content to better target target keywords and address the needs and interests of the target audience
- Create location-specific SEO content for major cities and countries.
- Build a topic cluster centered around a few potential keywords and create worldclass content on each topic.
- Improve the website’s on-page elements, including title tags, headings, and content, to improve its relevancy to target keywords
- Build high-quality backlinks to the website to improve its authority and ranking in search engine results
- Implement tracking and analytics tools to measure the effectiveness of the SEO efforts
Tactics
- Create targeted blog content that includes target keywords and addresses the needs and interests of the target audience
- Update the website’s title tags and meta descriptions to include target keywords
- Re-structure the website’s navigation to improve the user experience and make it easier for users to find what they are looking for
- Reach out to industry-relevant websites with high DA and build contextual backlinks.
- Set up Google Analytics to track website traffic and conversions
Results
As a result of our efforts, they have seen a dramatic increase in website traffic, with a 974% increase over a period of 12 months. They have also experienced a 1480% increase in the number of qualified leads during this same time period. In addition to these impressive results, we also helped them to bring significant enhancements to the user experience on their website. Compared to the previous version, the website now loads 14 times faster, making it more enjoyable for visitors to use.
In terms of search engine rankings, we achieved outstanding results, with over 40 potential keywords ranked in the first position and over 500 keywords ranked on the first page of search results.
