In this case study, we will be exploring the optimization efforts that were undertaken to improve the speed and performance of the Abonemed Medical Equipment LLC website. The company’s website had been hacked and filled with thousands of unwanted entries in the database, causing it to run slow and negatively impacting the user experience.
To fix the issue, a range of solutions were implemented, including fixing the hack, removing the theme while keeping the build intact, using an AI image optimization tool, enabling multi-layer caching, moving the host to a more powerful platform, replacing heavy plugins with lightweight alternatives, removing sections that contributed to increased DOM elements, and enabling a CDN.
Through these efforts, the Abonemed team was able to significantly improve the speed and performance of the website, providing a better experience for users and helping the company to better serve its customers. In the following sections, we will delve into the details of these optimization efforts and the results that were achieved.
About the brand
Abonemed Medical Equipment LLC is a UAE-based company that specializes in the supply of medical equipment. The company was founded with the goal of providing high-quality medical equipment to healthcare professionals and facilities in the UAE and the surrounding region.
The company offers a wide range of medical equipment, including diagnostic equipment, surgical instruments, hospital beds, and more. They work with leading manufacturers and suppliers to ensure that they are able to offer the latest and most advanced medical equipment to their customers.
The company’s website was hacked and filled with thousands of unwanted entries in the database, which caused a 301 redirect at the database level and made the website slow.
The hack had caused significant damage to the website, making it slow and difficult for users to access. The company also needed to find a way to fix the hack without losing important pages that were built using the WPBakery.
The following steps were taken to optimize the website’s speed and performance:
- The hack was fixed to ensure the security and safety of the website. This included identifying and removing any malicious code or entries in the database that were causing problems.
- The theme was removed while keeping the build intact. This allowed the company to save hundreds of pages that were created using the WPBakery, while still addressing the issue of the slow website.
- Shortpixel Adaptive Images, an AI image optimization tool, was implemented to serve images based on the user’s browser agent. This helped to improve the speed and performance of the website by ensuring that the appropriate images were being served to users.
- Multi-layer caching was enabled to further improve the website’s speed. This included using WPBakery for page caching and Redis for object caching. By caching certain elements of the website, the server did not have to retrieve them every time a user visited the site, resulting in faster loading times.
- The host was changed to Vultr HF and Cloudways was used to manage the hosting. This provided the website with more powerful and reliable hosting, which contributed to its improved performance.
- The company closely evaluated its use of plugins and replaced any heavy ones with lightweight alternatives. This helped to reduce the burden on the website’s server and improve its speed.
- To further reduce the website’s DOM elements and improve its performance, certain sections that were contributing heavily to this were removed.
- A CDN (Content Delivery Network) was enabled to improve the website’s loading times for users around the world. BunnyCDN was chosen for its increased coverage and ability to effectively deliver content to users.
These solutions helped to significantly improve the speed and performance of the Abonemed website. Users were able to access the website more quickly and efficiently, and the company was able to provide a better experience for its customers. Overall, the optimization efforts were successful in addressing the issues caused by the hack and improving the website’s performance.
In conclusion, the optimization efforts undertaken for the Abonemed Medical Equipment LLC website were highly successful in addressing the issues caused by the hack and improving the website’s speed and performance. By fixing the hack, removing the theme, using an AI image optimization tool, enabling multi-layer caching, moving the host, replacing heavy plugins, removing unnecessary sections, and enabling a CDN, the team was able to significantly improve the user experience and better serve their customers.
These efforts demonstrate the importance of regularly reviewing and optimizing a website’s performance, particularly in the face of challenges such as a hack. By taking a proactive and comprehensive approach, it is possible to significantly improve the website’s speed and performance, providing a better experience for users and helping the business to thrive.