Industry: Alternative Medicine
Place: Malappuram, Kerala
Background:
Leading homeopathic clinic based in Malappuram, Kerala; they focus on providing high-quality homeo treatment for people across the world. The client reached out to us to implement an SEO strategy for their homeopathic services. The goal was to improve their brand recognition, increase clicks, and lead conversions.
Challenges:
- Strong competition in the industry
- Low brand visibility on the first page of Google for potential, traffic-driving keywords
- Struggling to rank for important keywords at the initial stage
Strategies:
- On-page optimization of the website
- Building domain authority using social bookmarking links from high-authority relevant websites
- Creating separate pages focusing on long-tail keywords with high relevant search volume
- Strengthening technical SEO
- Creating great content
- Contextual link building
Tactics:
- Analyzing Google analytics and search console
- Creating keyword-specific meta titles, descriptions, and keywords
- Optimizing H1, Alt, canonical, and image tags
- Utilizing tools like Semrush to identify ranking challenges and targeted keywords
- Focusing on long-tail, conversion-focused keywords with low keyword difficulty and high search volumes
- Creating SEO-friendly inner pages focusing on services and adding relevant keywords to content
- Performing an SEO audit to identify problems and potential for improvement
- Improving page load speed, adding alt tags to images, deleting duplicate content, and improving internal linking
- Researching and targeting main keywords and phrases that competitors are ranking for
- Building backlinks from high-authority websites in the industry
Results:
Projection of traffic for six months
In just six months, we were able to significantly improve their organic traffic, resulting in a 746% increase. Additionally, page clicks increased by over 1000%. They also saw 25+ potential keywords rank in the first position, which contributed to a 145% increase in conversion value. Overall, these results demonstrate the success of our efforts in improving the visibility and performance of the website.
