Background
The education consultancy was seeking to generate leads for their services, which included education consulting and study abroad program assistance. In order to reach potential clients, we decided to use Google Ads as a platform for advertising.
Challenges
While implementing the Google Ads campaign for the education consultancy, we encountered a few challenges, including:
- Competition: The education consulting and study abroad program industries are competitive, and there were many other companies also using Google Ads to reach potential clients. This meant that we had to ensure that our ads were well-targeted and compelling in order to stand out and capture the attention of users.
- Limited budget: The education consultancy had a limited budget for advertising, which meant that we had to be strategic in how we allocated our spend. This required careful planning and optimization in order to make the most of the available budget.
- Constantly evolving algorithms: Google’s algorithms are constantly evolving, which can impact the performance of ads. This required us to stay up-to-date on the latest updates and make adjustments to our campaigns as needed in order to maintain their effectiveness.
Strategy
- Implemented a Google Ads campaign targeting keywords related to education consulting and study abroad programs
- Used a combination of broad and long-tail keywords to capture a range of search queries
- Conducted split testing of landing pages to identify the best version and increase the conversion rate
- Utilized various optimization tools to optimize the campaign and ensure it was performing at its best
- Ran retargeting campaigns to reach potential audience who had previously visited the website
- Implemented conversion tracking to measure the number of leads generated and the cost per lead
- Used targeted keywords, compelling ad copy, and optimization techniques to drive traffic to the website and generate leads for the education consultancy.
Results
Our campaigns generated 1400+ leads, with a conversion rate of 10%. The average cost per lead was just 88 INR, and the return on ad spend (ROAS) was over 1000%. This was a successful campaign for the education consultancy, resulting in a high volume of qualified leads at a low cost.
Conclusion
Google Ads was an effective platform for generating leads for the education consultancy. By targeting relevant keywords and using conversion tracking, we were able to achieve a high ROAS and a low cost per lead. This success can be attributed to the well-planned and executed Google Ads campaign.
