In this case study, we will be discussing the success of a direct-to-consumer (D2C) photo frame business based in Bangalore that implemented Google Ads campaigns. The business was able to achieve a return on ad spend (ROAS) of more than 700%, as well as 1300+ sales in just two months. Additionally, the cost per sale was reduced by 75%, down to just 89 INR.
Challenges
The D2C photo frame business was struggling to generate online sales and wanted to find a way to reach their target audience effectively. As a result, they teamed up with Stakque to manage their Google Ads campaigns in an effort to increase sales.
Background
Few challenges that we faced along the way.
- Competition: One of the biggest challenges was the high level of competition in the online market for photo frames. With many other businesses offering similar products, it was important for us to differentiate our products and make them stand out.
- Ad spend: Another challenge was managing ad spend effectively. With a limited budget, we had to be strategic in how we allocated our ad spend to get the best return on investment.
- Constant optimization: In order to maintain and improve the success of our campaigns, we had to constantly optimize and adjust our strategies. This included conducting regular keyword research, analyzing performance data, and testing new ad copy and targeting options.
Strategy
To optimize client’s Google Ads campaigns, we implemented the following strategies:
- Split testing various versions of the landing page: To determine the best conversion rate, we split tested multiple versions of the landing page to see which one performed the best.
- Using tools like Attention Insight for element positioning on the landing page: Attention Insight is a tool that helps us understand how users interact with website and what elements they pay the most attention to. We used this tool to position key elements on the landing page according to the psychology of our target audience.
- Using tools like Microsoft Clarity and Mouseflow to study visitor behavior on the landing page: To further understand how users were interacting with website, we used tools like Microsoft Clarity and Mouseflow to study visitor behavior. These tools provided valuable insights into what elements were working well and what areas needed improvement.
- Conducting n-gram analysis: We also conducted n-gram analysis, which is a technique that involves analyzing the frequency and co-occurrence of words in a text. By analyzing the language used in our ad copy and landing pages, we were able to optimize campaigns for better performance.
- Data-driven bid adjustments: Used data to make informed decisions about our bid adjustments. By analyzing performance data, we were able to adjust our bids in real-time to ensure that client were getting the best return on our ad spend.
- Retargeting: Implemented retargeting campaigns to target users who had previously visited our website but had not made a purchase. These campaigns helped to bring users back to our site and increase the likelihood of making a sale.
Overall, these strategies helped us to fine-tune their Google Ads campaigns and drive even better results.
Results
The Google Ads campaigns were extremely successful. In just two months, the business saw a 700% ROAS and more than 1300 sales. Additionally, the cost per sale was reduced by 75%, down to just 89 INR.
Conclusion
The use of Google Ads was a key factor in the success of the D2C photo frame business. By conducting thorough keyword research, writing compelling ad copy, targeting the right audience, and utilizing optimized landing pages and retargeting campaigns, the business was able to drive online sales and increase brand awareness.
