At Stakque Digital Pvt. Ltd., we are always looking for ways to help our clients achieve their marketing and business goals. One of our most successful campaigns to date was for a digital academy that helps students across the country graduate from prestigious universities online. The academy was struggling with brand visibility and qualified leads, but our dedicated Facebook strategy team was able to develop an effective advertising strategy that generated amazing results.
About The Brand
Live to Smile, The digital academy we worked with is a unique and innovative platform that helps students achieve their higher education goals online. The academy offers a wide range of courses and programs from prestigious universities, allowing students to earn their degrees from the comfort of their own homes. The academy is run by a group of dedicated educators who are passionate about helping students succeed.
The Problem
Despite its high-quality services, the digital academy was struggling with brand visibility and qualified leads. The academy was bootstrapped and had a limited budget for advertising, and the profit margin was on the leaner side. The team was looking for a way to increase brand awareness and attract more qualified leads without breaking the bank.
The Solution
Our dedicated Facebook strategy team was up to the challenge. We developed an advertising strategy that included a variety of tactics to increase brand visibility and attract qualified leads.
We used vernacular ads to target students in their native languages, which helped increase the relevancy and effectiveness of the ads. We also used interest combinations to reach a highly qualified audience that was interested in the academy’s services.
To build trust and credibility for the brand, we created a testimonial video ad featuring real students discussing their positive experiences with the academy. This helped demonstrate the value and quality of the academy’s services.
Finally, we used advanced ad placements to carefully select the right placements for the ads, maximizing visibility and engagement with the target audience.
The Result
Despite the limited budget for advertising, our campaign was a great success. We generated 686 leads for INR 8898, yielding a cost per lead (CPL) of just 12.9. This was one of the cheapest CPLs in such a competitive industry, and it helped the digital academy increase brand visibility and attract qualified leads.
Conclusion
Our dedicated Facebook strategy team was able to achieve amazing results for the digital academy, even with a shoestring budget. The success of this campaign demonstrates our team’s expertise and ability to generate strong results for our clients. We are proud to have helped the digital academy increase brand visibility and attract qualified leads, and we look forward to continuing to work with them in the future.
