6 Important Things to Know for Starting An E-Commerce Platform

1. Build a responsive e-commerce website

A responsive website changes the layout to deliver an experience depending on the device being used, particularly ideal for mobile viewing.

A mobile responsive e-commerce website includes design elements such as:

The main aim of responsive e-commerce website design is to prevent excessive resizing, scrolling, zooming, or panning that happens with sites that have not been optimized for different devices. It is also very difficult to access these sites, and it may even cost you potential customers who are frustrated with trying to find out how to do it.

In summary, the benefits of choosing a responsive design for your e-commerce website include:

2. Develop an E-Commerce App with Good UI and UX

Most of the e-commerce businesses are starting an e-commerce platform with an Android and IOS app initially. But our opinion is to start an e-commerce platform with the website initially, so you can reduce the initial investment for starting an e-commerce business. After getting good feedback from customers you can upgrade the e-commerce website to an app. Okay, Let’s discuss developing an app with good UI(User interface) and UX(User experience). Building a better customer experience for your customers is key to your success. So before you dive into creating a mobile app for your e-commerce platform consider the things mentioned below:

3. Search engine optimization for e-commerce websites

Even though SEO has the highest Return of Investment of any e-commerce marketing campaign, most online shops are put together with little to no consideration of search engines.SEO, on the other hand, needs just front-end effort — once you rank, you are making sales on the autopilot at no recurring cost.

Key Tactics to Include in Your E-Commerce SEO Strategy:

SEO is a Continues process. Without Proper Knowledge, you don’t do SEO by yourself. These days, reaching the first page isn’t enough. You must rank on top. Just consult a proper SEO consultancy for better results. We are one of the best SEO Consultancy in Kerala. We have three different SEO packages. Our Pro SEO package gives the best results for e-commerce websites. If you want, you can learn more about SEO in our previous blog.

4. App Store Optimization for an E-Commerce App

ASO(App store optimization) is the process of optimizing mobile apps to rank higher in the search results of an app store. The higher the app ranks in the search results of an app store, the more accessible it will be to potential clients. The increased exposure appears to turn into more traffic on the App store page of your app.

The main aim of ASO is to drive more traffic to your app’s page in the app store. So the searchers can take a specific action, i.e. downloading your app.

The goal of ASO is nearly always app downloads, but supplemental goals can include:

Just like SEO, optimizing your app’s visibility is a constantly evolving and ongoing process. Your target when you create an app is to drive the traffic. You will stand out in the App Store and Play Store where your scope is infinite with a dedication to ASO, constantly monitoring and evaluating the success and results.

The Mechanics of E-Commerce ASO are:

Like SEO, it is difficult to do ASO without relevant knowledge. there is a chance of getting a negative impression by doing ASO yourself. It is better to consult an ASO expert, instead of doing yourself.

5. Targeted and Retargeted advertisings on google and Relevant Social media platforms

Whether you’re in the early stages of starting a new e-commerce platform or running a profitable e-commerce business having good sales, new customer acquisition is always a priority, and advertisement is one of the best ways to acquire new customers. e-commerce advertising is the act of placing paid content on an online property or off-line. Online resources include a website, search engine, social media network, podcast, newsletter, or some other collaborative online property such as chat or instant messaging.

Those paid messages allow you to reach customers who may or may not have heard about your company and products. The targets of advertisement campaigns can include everything from growing brand awareness to having a direct response like a newsletter reader, app signup, or a sale. An advertising campaign or medium that works well for one e-commerce business may not work as effectively for another. Testing and calculating your return on investment ( ROI) on any platform, both online and offline, is important always.

Targeted and retargeted ads in google

AdWords and e-commerce go together like peanut butter and jelly for a good reason: it works. A study by Wordstream found that e-commerce retailers have the highest click-through rate out of all industries at 5.23%, with an average conversion rate of 3.58%. Creating a profitable AdWords campaign that drives sales can seem overwhelming at first. Nevertheless, just a little planning and preparation is all you need to succeed. While advertising on google, we have to concentrate on highly targeted and retargeted ads.

Targeted ads

Google Ads targeting is a perfect way for you to create more successful strategies for advertisements on Google. You will attract more leads that are interested in your brand, which will push your campaign to better results.

There are two main categories of targeting:

Retargeting ads

Retargeting is one of the most popular ways of advertising. Such Google Ads target users who have previously interacted with your content. Retargeting ads are meant to get leads to think about your business again and consider buying from you. Since we use AdWords to think about retargeting, there are several ways you can hit your target audience with a display ad.

Targeted and retargeted ads in Relevant social media platform

When thinking about which social media to use for ads, look at which ones perform organically well. Networks where fans instinctively strike a chord with your content are an obvious choice for the first social ad campaigns. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. It is better to Consider Facebook and Instagram for Indian customers.

Targeted ads on Facebook and Instagram

Getting to know who your customers are is a crucial step for a successful Ads campaign. Facebook and Instagram have 1 billion+ daily active users, so it’s absolutely critical that you target only those who are potentially interested in your product. Any audience that is not likely to convert for you is a waste of your advertising dollar. Facebook has added the ability to specifically target your Instagram followers with Facebook and Instagram ads. Choose the audience who’ll see your ads and keep testing different targeting options to find your sweet spot.

The targeting options that are using for audience targeting campaigns :

Retargeted ads on Facebook and Instagram

Retargeting ads look like other ads you can create for Facebook and Instagram. Since these ads display only to your site visitors, you can retarget for a few different reasons.

You can do this retargeting ad with the help of various tools. Facebook and Instagram retargeting ads allow you to retarget ads to anyone who visits your connected store with the Facebook ad pixel enabled. You’ll need to create a new Custom Audience that contains your Instagram and Facebook followers and then set up your ads to target that Custom Audience.

Two ways to implement your retargeting strategy :

  1.  Using an autopilot service for Facebook retargeting: Using an app to run your retargeting campaigns on autopilot is a common option for small businesses, or those just getting started with retargeting. Autopilot applications such as  ShoelaceSocioh, and AdRoll make it simple to set up and run basic campaigns for retargeting.
  2. Managing your own Facebook advertising: Managing your retargeting ads is available to any business through Facebook Ads Manager without a third-party app. By creating a Business Manager page and installing the Facebook pixel, you can set up, launch, and scale your retargeting ads.

The best retargeting strategy requires focusing on equal parts on targeting the right audiences and using the right creative. If you have both components operating in unison you can be confident that the right message is being delivered at the right time to any potential customer. Some methods of retargeting are given below:

6. Programmatic ads

Programmatic advertising is the use of machine intelligence to buy ad placements that are most suitable for you. There is no middleman in the form of an ad network here. Ad inventory is sold on platforms called ad exchanges. You may need to use a DSP or display-side Platform, to key the sort of target audience you want; Ad publishers use an SSP, or supply-side platform, to communicate ad inventory availability to ad exchanges. Once a visitor enters the website, the ad exchanges are given user information. If it matches your target audience’s criteria, you can automatically enter an auction with other advertisers. The Google Display Network has a huge audience base. It provides access to all of the websites that have signed up to be a Google partner. This amounts to around 70% of the web but is still less than what a DSP can offer. The pricing model of the Google Display Network is varied. You can opt for the following:

Programmatic advertising opens up a series of opportunities, which would not be possible if ad placement was done manually, as it has been done in the past. It allows advertisers to procure digital media without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. They can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising more flexible, and they can buy digital media across publishers, which reduced administration costs. Programmatic advertising is a very complicated topic. the common individual can’t do it without a good experience.

If you are starting an e-commerce platform, you must be aware of the things I mentioned above. Most of them are neglecting these things and bothering about their bad results. You can get good business by doing these things properly. If you want to develop a good e-commerce platform, Just consult a good IT consultancy dealing with all these things. Our Company, Stakque Infotech Pvt. Ltd. is Expertise in all these things. We can increase your sales in the e-commerce platform and generate good revenue. You can just contact us to Jumpstart your e-commerce business.

Most Important Books Ever Written About Business

Warren Buffet – arguably the most skilled investor of all time – said reading 500 pages a day was the key to success. “That’s how knowledge works, it builds up, like compound interest”, He explained.

Business Adventures by John Brooks

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

Warren Buffet not only recommended this as his absolute favorite but also send his personal copy to Bill Gates. Gates mentions in his personal blog, gatesnotes that this book remains the best book he ever read.

How to Win Friends & Influence People by Dale Carnegie

“How to Win Friends & Influence People” will teach you: six ways to make people like you, twelve ways to win people to your way of thinking, nine ways to change people without arousing resentment, and more. One of the absolute classics of the business world, prepares you better to tackle hurdles of business networking.

The Art of War by Sun Tzu

Written in 6th Century BC, it is still used as a book of military strategy. Great emperors like Napolean, Mao Zedong, and General Douglas MacArthur all claimed to have drawn inspiration from it. Beyond the world of war, principles lied out in this book is used to frame corporate strategies.

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Sinek begins with a fundamental question: why are some individuals and organizations more imaginative, more efficient, and more lucrative than others? Why can others command greater loyalty from clients and staff alike? Why are so few, even among the good, able to replicate their performance over and over?

Think and Grow Rich! by Napoleon Hill

Napoleon Hill designed the ideology and lifestyle behind those who achieved financial success by studying billionaires. Although Hill‘s aim was to coach others to become as the billionaires said, “Think and Grow Rich” is all about inspiring people to achieve their own goals in terms of perspective.

Knowledge is power, and applied knowledge turns out to be the greatest weapon one can possess. Religiously reading every day can improve our outlook on life multi-folds.

3 Awesome Reasons Why Ahrefs Webmaster tool is Better

Recently Ahrefs has come up with a tool that is similar to Google Search Console but with lots of improvements over the Google Search Console.
“Avoid what is strong and strike at what is weak” – Sun Tzu.
See, Ahrefs just did that to Google. Google Search Console had issues, like a limited number of data available to users, and less than the ideal user interface. People working with always used to complain about it whenever we met.
Ahrefs is one of the best SEO tools in the entire universe, their Site Audit and Site Explorer has no competition. And, they just made it free for sites verified at Ahrefs Webmaster tools.
In simpler terms, Ahrefs hasn’t introduced any new features but made few parts of Ahrefs made for free.

SEO Health Monitoring

Compared to the reduced number of SEO Issues monitored in Google Search Console, AWT monitors for a host of SEO errors. Which makes it a powerful tool for monitoring and fixing your SEO errors before it hurts your SERP.
Google Search Console only displays issues such as coverage, sitemap issues, mobile usability, and core web vitals report. Which is only the bare minimum required to do the basic optimizations.
Ahrefs Webmaster Tools in contrast helps you to identify orphan pages, broken links, duplicate pages, and etc.
Google Search Console has the notoriety of giving vague advice on fixing issues detected in the console. Which makes it extremely difficult for even seasoned SEO experts to work on the issues.
in Ahrefs Webmasters Tools, it provides detailed advice on how each issue can be fixed and steps to taken to reverse the damage caused by the issue.
It is extremely important to note that several SEO issues, however negligible it seems can severely hurt your SEO efforts.

Backlinks

If you are well versed with how Google Search Console works, you might already know that GSC only displays only the top 1000 backlinks. For a successful SEO effort, it is important to know every backlink to identify and mitigate bad backlinks. Which will damage your SEO efforts, in case it turns out to be spam backlinks.
Domain & page-level SEO metrics help to optimize the pages to achieve maximum possible optimization. Which is in a way will help your ranking efforts.
Having lots of broken external and internal links will cause either 404 Not Found error or site not accessible error. Which hampers the user experience and usability of the website. With AWT you can easily monitor and fix internal and external broken links.
With AWT, you can easily understand the type of backlink your website has. It is important to know what percentage of your links are nofollow, User Generated Content (UGC) and sponsored. A higher number of UGC really helps a webmaster to know how much of an impact does his product or website is having on his clients/visitors/customers.

Search traffic & keywords

Google Search Console only shows the top 1,000 keywords in the console. If you have a fairly large website with a lot of content, and if you are constantly adding in more pages per day it is important to know more than 1,000 keywords. In Ahrefs Webmasters Tools, all known keyword is displayed in the console.
In Ahrefs Webmaster Tools, opposed to Google Search Console detailed metrics for pages and keywords are displayed. With which you can optimize your keyword density and other factors.
Google will never display competitive data in the Google Search Console, let alone SERP snapshot. Ahrefs Webmaster Tools in contrast displays all this valued information in your dashboard.
Ahrefs Webmaster Tools has detailed SERP features for every keyword.

Ahrefs Dashboard
Google Search Console Dashboard

How to Install Wordfence and Why You Need it?

WordPress is THE most used Content Management System in the world, it is second to none. The unmatched popularity of WordPress attracts bad people, like hackers.

If you a WordPress developer, or WordPress designer who prefers the flexibility of the CMS must have heard about security plugins. And if you are like me, you might have heard about tens of security plugins.

Installing every possible security plugins you have come across wouldn’t help your efforts, and it will do just the opposite of what you intent.

There are a few good WordPress security plugins like SecuPress, Sucuri, Malcare and Wordfence. In this article, I chose to walk you through the Wordfence plugin and why it matters.

Wordfence is developed by world leaders of WordPress security, Defiant. Defiant is based out of Seattle, WA. Wordfence is installed on more than 3 millions of WordPress websites and they properly protect those sites.

If you are planning to install this plugin on your website, you must know about their free and paid plugins. As a security plugin, it works by scanning your website for viruses, malware, adware, trojans, and other suspicious links at regular intervals throughout the day. Most of the security plugin does the same. Defiant, with their experience of working with this plugin for so long, has made it lightweight and almost foolproof.

Installing Wordfence

First of all you need to go to your WordPress dashboard. The navigate to Plugins -> Add New. Search for Wordfence. Install Wordfence Security – Firewall & Malware Scan. Avoid installing plugin files acquired from non-official sources.

Click install, and depending upon your server setup, it will finish installing in a couples of seconds. Once it is installed on your server, you will see the Install Now button showing “Activate Now“. Click on it to complete activation of the plugin.

Once activated, you will see a prompt to enter your email address. The entered mail will receive security updates related your website.

The next prompt screen will request you to enter your Premium Key, you wouldn’t have one unless you have purchased the premium version. Click on the No Thanks link to proceed.

You can now head on to the Wordfence dashboard by clicking on the Wordfence link on the sidebar.

In the dashboard, you will be welcomed with Firewall and Scan circular progress bars.

Tip: WAF means Web Application Firewall. It will stay in Learning Mode for a few days.

Tools

Live Traffic

This is a screenshot from one of our client websites where an attempt was made by a malicious end user. Wordfence blocked the attempt in realtime.

Live traffic show you what is happening realtime in your website. Hack attempts, user-logins, and requests that were blocked by Wordfence Firewall.

Whois Lookup

Whois lookup helps find the details about the IP addresses and domains that are attempting malicious activities on your website.

Firewall

In the free version, the applied Firewall Rules will be Community ones. Brute force protection is automatically setup for you, by Wordfence itself.

Firewall also has options to delay IP and Country blocking until after WordPress plugins has loaded. With the firewall, you can also rate limit crawlers. You can also rate limit Google’s crawlers. Although, it would be a very bad idea to do so.

Scan

In the free version, the malware signatures that are used to validate the checks are community ones, which is delayed by 30 days than the premium version. Which is fine if your website is not dealing with financial transactions.

The scan results display issues that are pertaining to the website. Which needs your attention.

You can also choose low resource scanning to reduce server load by lengthening the scan duration.

Login Security – 2 Factor Authentication

Wordfence also allows you to set up extra login security, by activating 2 Factor Authentication on your website. It will reduce brute force attacks to the absolute minimum.

Premium version of the plugins comes with extra options, and also country blocking.

10 CDNs for Extremely Faster Websites

In an era where every business is going online, competition is getting fierce, and every second starts to matter. Every microsecond started to become extremely important, success started to get defined by margin of a microseconds. 

As a website owner, you have taken extreme care when choosing your web host. You might have chosen the best onshore web hosting, and might have opted for the absolute best VPS available at the time. Yet, if your business grows beyond the borders and your business starts to serve a fraternity that is in the opposite part of the world, you need to keep your performance intact. 

This is where CDN (Content Delivery Networks) starts to play. CDNs are a geographically distributed network of proxy servers and their data centers. Their goal is to provide high availability and performance by distributing services spatially relative to the users. CDN came into existence during the late 1990s, when the internet started to become mission critical for businesses, to alleviate the performance bottleneck.

What are the benefits of having CDNS?

  1. Improving website load times – distributing contents closer to website visitors by using a nearby CDN server can highly reduce website loading time. Improved website loading time can highly reduce the bounce rates, and increase the amount of time people spend on the site. In simple words, a faster visitor attracts more visitors and they stick around longer.
  2. Reducing bandwidth costs – The server costs increase proportionally with visitors, and with the type of hosting Stakque Infotech uses for the client, it is important to use caching and other optimization that CDN employs. CDNs can efficiently reduce bandwidth costs.
  3. Increasing content availability and redundancy – When compared to origin servers, CDN servers can withstand more incoming traffic, thanks to their distributed nature. Although, CDNs can be an SPF (Single point of failure).
  4. Improving website security – CDN may improve website security by several optimizations and may be by employing DDoS mitigation etc. Also, since the end-users are interacting more with the edge servers for the static content, the origin server has a reduced chance of catching errors and becoming prone to attacks

In this list, we uses the CDNPerf‘s ranking to order the list of the CDNs. CDNPerf ranks the CDNs according to the query speed.

Google Cloud CDN

Google Cloud CDN leverages Google’s globally distributed edge caches to accelerate content delivery for websites and applications out of Google Compute Engine. Google’s expertise in the building the best servers helps the websites to consistantly reduce the server costs by offloading origin.

Akamai CDN

One of the oldest CDN provider, operating out of Cambridge, Massachusetts. Akamai has been one of the fastest CDN provider throughout their service history. Their edge CDN provides 100% uptime service-level agreement gives a peace of mind of their clients.

jsDelivr CDN

Unlike other CDNs in this list, this CDN only delivers javascript files for popular npm, GitHub, WordPress plugins, and custom endpoints for several other projects with special requirements. They are supported by 4 famous CDN providers including Cloudflare, Stackpath, Fastly, QUANTIL and 2 DNS providers. Which makes it a solid CDN to use to speed up your WordPress plugins.

Verizon (Edgecast) CDN

Verizon acquired the Edgecast CDN in 2013, which continues serve customers with the same might as Edgecast CDN used to. Now known as Verizon EdgeCast Content Delivery Network is world’s only native multi-CDN intelligence layer. Verizon uses a partnership model which enables them to serve from thousands of different locations which reduces the “hops” your data has to make.

CDNetworks

Originally based out of Hong Kong, a two decades of experience providing impeccable CDN services to their clients. CDNetworks served high profile clients like Hyundai, Forbes and Samsung. CDNetworks is now providing a free traffic usage for up to $50, with no commitment, no credit card. This is a best way to test their services.

Azure CDN

Providing deep integration like no other with Azure services like Web Apps, Media Services, Storage, and Cloud Services. According to Microsoft, the providers of Azure CDN, they invest 1 Million USD on security research and that makes them a safe bet for business owners searching for a good CDN provider. Azure CDN also integrates with Akamai(Another impeccable CDN provider) and Verizon.

Cloudflare CDN

Cloudflare provides a host of web performance improvement services like free CDN, DDoS mitigation, preemptive security measures, WAF (Web Application Firewall) and excellent integration with CMS of our choice, WordPress.

For people who use WordPress, Cloudflare also provides free SSL. Cloudflare also supports HTTP2/Server Push which can gain massive performance improvements.

AWS Cloudfront CDN

If your web application is built on Amazon’s cloud, look nowhere else. Amazon CloudFront is integrated with AWS services such as Amazon S3, Amazon EC2, Elastic Load Balancing, Amazon Route 53, and AWS Elemental Media Services. AWS Cloudfront has a massive 217(at the time of writing) point of presence (PoPs) across the globe, which helps with the availability and performance of the websites with them.

Fastly CDN

Fastly describes their services as edge cloud computing platform, which means web owners can extend their core cloud computing service to the edge servers, closer to the users. Founded in 2011, Fastly became one of the most prominent CDN providers in the world. Giants like Google has partnered with Fastly to realize their CDN infrastructure.

BunnyCDN

BunnyCDN is the CDN of our choice, Stakque Infotech Pvt. Ltd. has their CDN system integrated with the BunnyCDN. Although they are relatively newer entrants to the CDN business. They perform well.

Memorable 9 Times We Appeared in Media

Appearing in media is undoubtedly a positive ambition for Boutique Marketing and Developing companies, and boy, we did. In the first month of our companies run, we were lucky enough to work for the Kerala School Kalolsavam. The 60th Kerala School Kalolsavam took place in Kanhangad, Kasaragod. A busy town in the district of Kasaragod.

It was an uphill battle for the government officials to tackle the extremely difficult traffic situation in Kanhangad Town. We were introduced to government officials via one of our high school teachers. It was a very interesting task to undertake, and instead of the mobile application, we successfully pitched a website for Kerala School Kalolsavam 2019. Kerala School Kalolsavam 2019 was a great success in Kasaragod history.

The website which is shown here in the screenshot was the final product(Although the website is still online during the writing of this article, it went down any time). The Kasaragod collector Dr. Sajith Babu took hold as a mentor for the project, and with his proper ideas and suggestions, we finally created a website that had a total of 50,000+ page views in three days’ time frame. This specific website which is named Visit Kasaragod has been an SEO success to date. Our website still holds the Top 3 ranks for the search terms “Visit Kasaragod”, and “Visitkasaragod”. It also holds the top SERP positions for several other search queries. Mind you, Visit Kasaragod hasn’t been updated for the last 6 months, since the use case of the website is expired.

A journey to this successful website will be explained in a subsequent post since there is too much technical aspect to it, and it demands its own special article.

The website visitkasaragod.in is a huge success and an article about Stakque Technologies is Published in Some of the major Media.

They are as follows.

1) Suprabhaatham

2) Times of India

3) The Hindu

4) Malayala Manorma

5) Mathrubhumi

6) Deepika

7) The North View

8) Madhyamam

9) Utharadesham

Best WordPress Caching Plugins For 2021

From hundreds of caching plugins, only a few do it well. 

How fast does your website load?

You might think that your website is fast – but, this 2020 and almost every website competes for that extra microsecond advantage. More than 40% of internet users need the website they are visiting to load in two seconds or less. 

As the WordPress matured, the introduction of hundreds of new themes and plugins, the total page size started to grow exponentially. It became extremely important to optimize the websites built with WordPress. 

It is expected that most of the users abandon a website if your website doesn’t load under 3-4 seconds, and it is expected that 40% of people abandon a website if it isn’t quick. And a large portion of those abandoned users never return. If you are an e-commerce site, and for every user lost, you will incur lots of monetary damage.

Fortunately, there are a lot of free and premium Caching plugins that actually work. 

What is Caching?

Every time when a user visits a webpage, the server actually processes every request before the pages are served to the visitors. Depending upon the arrangement of your website, the loading time varies. Without caching enabled, your server charges will be increased due to extra work your server has to do. 

Why do you need a WordPress caching plugin?

Without a caching plugin, every time a visitor requests for an element, the webserver has to process it even if it was already served to the visitor. The caching plugin will generate a static HTML version of the pages. The generated HTML pages are lighter when compared to the PHP pages. 

There are probably hundreds of caching plugins, which claims to increase the loading speed. But, honestly speaking, it is extremely dependent upon the website content, and server environment. For example, Litespeed Cache increases the loading speed of the webpages in a Litespeed server environment, which results in faster loading time than other plugins like WPRocket, and Swift Performance Cache. 

The Absolutely Best 5 WordPress Caching Plugins

  1. WPRocket
  2. Swift Performance
  3. Litespeed Cache
  4. Borlabs Cache
  5. WP Fastest Cache

WP Rocket

WPRocket is one of the most beginner friendly caching plugin out there. With their intuitive user-friendly dashboard that can enable both beginners and experience alike to customize the settings. 

From our experience of using WPRocket for several client sites, WPRocket is the best when it comes to reducing the requests by combining files. WPRocket effectively combines CSS files, and JS files for a reduced number of requests. 

Cache preloading, GZIP optimization, Browser caching, Database optimization, and Google Font optimizations enables the WPRocket to deliver an exceptional loading speed for the sites it is installed. 

For the websites that have installed Cloudflare, WPRocket integrates well and synchronize the settings with Cloudflare to deliver smooth interoperability between the two technologies. 

With a pricing of $49 for 1 users for 1 year, it is not cheap. But, for the value it provides, this is one of the best bet.

Swift Performance

Unlike WPRocket, Swift Performance has a free version that can be downloaded and installed from the WordPress repository. 

Swift has a plugin organizer and an intelligent caching system, which can even cache AJAX requests and dynamics pages. 

The setup is fairly simple since it has a wizard screen that automatically finds the best possible settings for your hosting environment.

Litespeed Cache

Litespeed cache is compatible with server technologies like Apache, Litespeed, and Ngnix. Although the Litespeed exclusive features require OpenLiteSpeed, commercial LiteSpeed products, LiteSpeed-powered hosting, or QUIC.cloud CDN. 

Litespeed cache supports HTTP/2 Push for CSS/JS (on web servers that support it) and Load CSS/JS Asynchronously. All these settings combined has the power to accelerate your website to a very quick loading speed. 

Borlabs Cache

A relatively unknown and fairly new entrant to the cache plugins list, Borlabs cache is based out of Germany and is powering a famous German audiophile blog which has over 15,000 articles in total. This cache plugin successfully preloads almost 6000 pages per day in this specific case scenario. Borlabs cache also has fragment caching, which will be hugely beneficial if your website has ads or other dynamic content, which shouldn’t be cached. It is fairly easy to set up individual cache lifetimes with this plugin. We use Borlabs cache in a few of our projects. This cache plugin also helps to improve your Pingdom tools, GTMetrics, and Pagespeed scores, which is helpful for SEO. 

WP Fastest Cache

With over a million downloads from WordPress repository and over 50000 paid users, WP Fastest Cache proves to be one of the absolute best amongst the caching plugins. From our experience with WP Fastest Cache Premium plugin, we can confidently claim that this caching plugin gave us the least amount of Javascript errors. The developer of this plugin is fairly helpful and his support is excellent from our personal experience.