6 Important Things to Know for Starting An E-Commerce Platform

1. Build a responsive e-commerce website

A responsive website changes the layout to deliver an experience depending on the device being used, particularly ideal for mobile viewing.

A mobile responsive e-commerce website includes design elements such as:

The main aim of responsive e-commerce website design is to prevent excessive resizing, scrolling, zooming, or panning that happens with sites that have not been optimized for different devices. It is also very difficult to access these sites, and it may even cost you potential customers who are frustrated with trying to find out how to do it.

In summary, the benefits of choosing a responsive design for your e-commerce website include:

2. Develop an E-Commerce App with Good UI and UX

Most of the e-commerce businesses are starting an e-commerce platform with an Android and IOS app initially. But our opinion is to start an e-commerce platform with the website initially, so you can reduce the initial investment for starting an e-commerce business. After getting good feedback from customers you can upgrade the e-commerce website to an app. Okay, Let’s discuss developing an app with good UI(User interface) and UX(User experience). Building a better customer experience for your customers is key to your success. So before you dive into creating a mobile app for your e-commerce platform consider the things mentioned below:

3. Search engine optimization for e-commerce websites

Even though SEO has the highest Return of Investment of any e-commerce marketing campaign, most online shops are put together with little to no consideration of search engines.SEO, on the other hand, needs just front-end effort — once you rank, you are making sales on the autopilot at no recurring cost.

Key Tactics to Include in Your E-Commerce SEO Strategy:

SEO is a Continues process. Without Proper Knowledge, you don’t do SEO by yourself. These days, reaching the first page isn’t enough. You must rank on top. Just consult a proper SEO consultancy for better results. We are one of the best SEO Consultancy in Kerala. We have three different SEO packages. Our Pro SEO package gives the best results for e-commerce websites. If you want, you can learn more about SEO in our previous blog.

4. App Store Optimization for an E-Commerce App

ASO(App store optimization) is the process of optimizing mobile apps to rank higher in the search results of an app store. The higher the app ranks in the search results of an app store, the more accessible it will be to potential clients. The increased exposure appears to turn into more traffic on the App store page of your app.

The main aim of ASO is to drive more traffic to your app’s page in the app store. So the searchers can take a specific action, i.e. downloading your app.

The goal of ASO is nearly always app downloads, but supplemental goals can include:

Just like SEO, optimizing your app’s visibility is a constantly evolving and ongoing process. Your target when you create an app is to drive the traffic. You will stand out in the App Store and Play Store where your scope is infinite with a dedication to ASO, constantly monitoring and evaluating the success and results.

The Mechanics of E-Commerce ASO are:

Like SEO, it is difficult to do ASO without relevant knowledge. there is a chance of getting a negative impression by doing ASO yourself. It is better to consult an ASO expert, instead of doing yourself.

5. Targeted and Retargeted advertisings on google and Relevant Social media platforms

Whether you’re in the early stages of starting a new e-commerce platform or running a profitable e-commerce business having good sales, new customer acquisition is always a priority, and advertisement is one of the best ways to acquire new customers. e-commerce advertising is the act of placing paid content on an online property or off-line. Online resources include a website, search engine, social media network, podcast, newsletter, or some other collaborative online property such as chat or instant messaging.

Those paid messages allow you to reach customers who may or may not have heard about your company and products. The targets of advertisement campaigns can include everything from growing brand awareness to having a direct response like a newsletter reader, app signup, or a sale. An advertising campaign or medium that works well for one e-commerce business may not work as effectively for another. Testing and calculating your return on investment ( ROI) on any platform, both online and offline, is important always.

Targeted and retargeted ads in google

AdWords and e-commerce go together like peanut butter and jelly for a good reason: it works. A study by Wordstream found that e-commerce retailers have the highest click-through rate out of all industries at 5.23%, with an average conversion rate of 3.58%. Creating a profitable AdWords campaign that drives sales can seem overwhelming at first. Nevertheless, just a little planning and preparation is all you need to succeed. While advertising on google, we have to concentrate on highly targeted and retargeted ads.

Targeted ads

Google Ads targeting is a perfect way for you to create more successful strategies for advertisements on Google. You will attract more leads that are interested in your brand, which will push your campaign to better results.

There are two main categories of targeting:

Retargeting ads

Retargeting is one of the most popular ways of advertising. Such Google Ads target users who have previously interacted with your content. Retargeting ads are meant to get leads to think about your business again and consider buying from you. Since we use AdWords to think about retargeting, there are several ways you can hit your target audience with a display ad.

Targeted and retargeted ads in Relevant social media platform

When thinking about which social media to use for ads, look at which ones perform organically well. Networks where fans instinctively strike a chord with your content are an obvious choice for the first social ad campaigns. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. It is better to Consider Facebook and Instagram for Indian customers.

Targeted ads on Facebook and Instagram

Getting to know who your customers are is a crucial step for a successful Ads campaign. Facebook and Instagram have 1 billion+ daily active users, so it’s absolutely critical that you target only those who are potentially interested in your product. Any audience that is not likely to convert for you is a waste of your advertising dollar. Facebook has added the ability to specifically target your Instagram followers with Facebook and Instagram ads. Choose the audience who’ll see your ads and keep testing different targeting options to find your sweet spot.

The targeting options that are using for audience targeting campaigns :

Retargeted ads on Facebook and Instagram

Retargeting ads look like other ads you can create for Facebook and Instagram. Since these ads display only to your site visitors, you can retarget for a few different reasons.

You can do this retargeting ad with the help of various tools. Facebook and Instagram retargeting ads allow you to retarget ads to anyone who visits your connected store with the Facebook ad pixel enabled. You’ll need to create a new Custom Audience that contains your Instagram and Facebook followers and then set up your ads to target that Custom Audience.

Two ways to implement your retargeting strategy :

  1.  Using an autopilot service for Facebook retargeting: Using an app to run your retargeting campaigns on autopilot is a common option for small businesses, or those just getting started with retargeting. Autopilot applications such as  ShoelaceSocioh, and AdRoll make it simple to set up and run basic campaigns for retargeting.
  2. Managing your own Facebook advertising: Managing your retargeting ads is available to any business through Facebook Ads Manager without a third-party app. By creating a Business Manager page and installing the Facebook pixel, you can set up, launch, and scale your retargeting ads.

The best retargeting strategy requires focusing on equal parts on targeting the right audiences and using the right creative. If you have both components operating in unison you can be confident that the right message is being delivered at the right time to any potential customer. Some methods of retargeting are given below:

6. Programmatic ads

Programmatic advertising is the use of machine intelligence to buy ad placements that are most suitable for you. There is no middleman in the form of an ad network here. Ad inventory is sold on platforms called ad exchanges. You may need to use a DSP or display-side Platform, to key the sort of target audience you want; Ad publishers use an SSP, or supply-side platform, to communicate ad inventory availability to ad exchanges. Once a visitor enters the website, the ad exchanges are given user information. If it matches your target audience’s criteria, you can automatically enter an auction with other advertisers. The Google Display Network has a huge audience base. It provides access to all of the websites that have signed up to be a Google partner. This amounts to around 70% of the web but is still less than what a DSP can offer. The pricing model of the Google Display Network is varied. You can opt for the following:

Programmatic advertising opens up a series of opportunities, which would not be possible if ad placement was done manually, as it has been done in the past. It allows advertisers to procure digital media without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. They can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising more flexible, and they can buy digital media across publishers, which reduced administration costs. Programmatic advertising is a very complicated topic. the common individual can’t do it without a good experience.

If you are starting an e-commerce platform, you must be aware of the things I mentioned above. Most of them are neglecting these things and bothering about their bad results. You can get good business by doing these things properly. If you want to develop a good e-commerce platform, Just consult a good IT consultancy dealing with all these things. Our Company, Stakque Infotech Pvt. Ltd. is Expertise in all these things. We can increase your sales in the e-commerce platform and generate good revenue. You can just contact us to Jumpstart your e-commerce business.