#1. What is difference between SEO and Local SEO?
The goal of SEO and local SEO techniques differs significantly. Local SEO focuses on ranking your business in the local area where you operate, whereas national or international SEO seeks to rank your website on keywords on a national or international level.With local SEO
, you’d target keywords like “SEO agency in Mangalore,” “cafe in bangalore”, etc. With global SEO
, on the other hand, you target less location-specific keywords like “what’s local SEO,” “link building,” etc.#2. How Do You Force Google to Display Business Results?
One of the most frustrating aspects of local SEO is the fact that Google does not always show business profile pages in the search results. So another FAQ is how do you force Google to show the map results instead of just listing webpages in the results?
Unfortunately, the answer is you can’t…
If you search a relevant keyword and Google is not listing the map with business profile pages, then there is no way to force Google to show your business page. Instead, you’ll need to optimize a page on your website using regular website SEO tactics.
For this reason, it’s important to always double-check the Google results page for your relevant search phrases before launching a local SEO campaign. If Google is not ranking Google My Business profile pages, then local SEO is not the best approach.#3. What Types of Businesses Can Use Local SEO?
It should be obvious that local SEO is ineffective for 100% e-commerce businesses. Customers cannot visit the store because it does not have a physical location.
Consider how inconvenient it would be to see e-commerce shops featured while looking for a local coffee shop. You're looking for a place to get a cup of coffee, not an internet business where you can get coffee beans.
Local SEO is a good potential for every business that interacts in person with customers, clients, or patients, according to the basic rule of thumb. It's not a good fit if you never meet in person.#4. How Do You Compete In Cities and Towns Outside Of Your Physical Location?
The location of your office or business is a significant factor in the ranking algorithm for local SEO. Consider this from the perspective of the person who is seeing.
When I'm looking for coffee on Mangalore, seeing businesses that are pretty far away doesn't help me. Google understands this, which is why the searcher's location vs. the business's real location is a major element in local SEO.
That means you'll rank higher in Google when potential customers search for your business near your location. The further distant a prospect searches, the less likely you are to appear on the first page of results.
It's not impossible to rank in cities other than your own (for example, you can create pages on your website for your target regions), but you should be aware that local SEO is a losing struggle. If all other factors are equal, the firm that is closest to the individual searching will most likely win.This checklist is protected using WordProof.