June 26, 2021

Keyword Research: The Most Crucial Step In SEO

Before you start your research journey, learn common things like; How important is Keyword research? Why it is done in SEO? How to do keyword analysis?

Once you get the lists of keywords, determine the best keyword options for your website by reviewing, evaluating, and prioritizing them.

What Is The Significance Of Keyword Research?

A keyword is simply a search phrase, but it seems to be the most crucial step in SEO. Not only in SEO but also is the first most step of all digital marketing practices. It is an unavoidable factor of all businesses. As the name suggests,
Keyword is the ‘key’ of any business strategy. It makes your SEO more efficient.

Keyword study simply represents the user's intent. One can find the relevant search terms that users search for their desired products, services, or any other information in search engines. By this practice, you can understand what your
audience looking for and what they want from you.

Getting people who are indeed interested in your content is a very vital aspect of any digital marketing strategy. The main goal of keyword research is to learn more about your target audience. That is; to generate more traffic to increase your quality leads on your site, proper keyword analysis is essential.

Hope you get an idea about the need for a decent keyword study. Let's move to the next step.

What Is A Keyword And How Do You Use It?

The keyword is the basis of any content you write on your site. Keyword intent is sometimes known as user intent, it representing the user's purpose. To build a target audience, focus on your keyword research. A proper keyword study can convert your visitors into your customers.

Keyword flow

What Is The Best Way To Generate Keywords?

How has keyword research done? What to focus on? What could be the relevant keywords that will lead your site?

Before you start your research journey, these are some common dilemmas that you need to answer.

Finding Keyword Ideas

The best way to find keyword ideas is by brainstorming your seed keyword. It is the cornerstone of the keyword analysis method. It is nothing but a word that people search to find what you offer or a word related to your website topic. Every keyword research tool requires a seed keyword. for example, if you are a hotelier, your seed keyword will be ‘hotel’.

The other way to find keyword ideas by looking at your competitor's keywords, that already rank for. Identify your competitor and with the help of competitor intelligence tools like SEM rush or Ahref's Site Explorer, you can get top keywords that your competitor ranks. It helps to get various keywords as you have more competitors.

You can also find keyword ideas by using different keyword research tools. The basic keyword research tool is the Google search engine. Once you type your seed word, you will get many auto-suggestions related to that word and come up with keyword ideas. At the end of the page, there will be searches related to that specific topic. These are additional keywords.

Google keyword search

Google Keyword Planner is a well-known keyword tool that costs completely free. Only you need to do is sign up for a google account, which of course is completely free as well. Here either you can enter your seed keyword and get lists of keyword ideas or you can enter a website URL, to show all relevant keywords to the URL we enter.

Keyword Ideas

Beyond this, there are many other free keyword research tools, that can pull keyword ideas from their database based on that keyword. But the data will be limited to free tools. If you are more serious about your keyword study, use a
professional tool like SEM rush or Ahref's Keyword Explorer.

Hope you are now familiar with finding keyword ideas. Let's go to the next step.

Choosing The Best Keyword For Your Website

Now you have a list of keywords.

What criteria do you use to determine which ones are the most effective?

You can get a solution by determining keyword difficulty, identifying search volume, estimating organic CTR, selecting long-tail keywords, choosing trending keywords.

Determining keyword difficulty

Keyword difficulty measures how well your keyword has the chance to rank. There are a lot of ways to determine keyword difficulty but there is not a specific method. ie; professionals use their own way to find keyword difficulty.

Mozbar Chrome Extension

Mozbar Chrome Extension to analyze keyword difficulty is one of the best tools. By adding the extension to your google chrome, you can see two metrics; Page Authority (PA) and Domain Authority (DA). If PA and DA are below 25, then it will really authoritative. The higher these numbers are, the more difficult it to outrank these websites.

Mozbar extension for keyword difficulty

Tools like Ahref's keyword difficulty scale (usually use backlinks to attain KD Score), SEM rush, KW Finder, etc. are some other tools to find keyword difficulty.

Identifying Search Volume

Keyword search volume represents the number of searches for a particular keyword for a particular period. It gives a general understanding of the competition and overall volume of a search word. For better SEO result, target keyword that has high search volume and gets your content ranking.

Tools like Ahref's Keyword Explorer, there is a search volume filter to get high-volume keywords and low-volume keywords. You can also explore the search volume in a specific country. There are 171 countries in keyword explorer to
choose from.

SEMrush for keyword volume

Estimating Organic CTR

This step is to determine how many people actually click on the search results. By looking at the Search Engine Result Page (SERPs) you will get an estimate of organic CTR. All you have to do now is search for your keyword on Google's first page results.

Select Long-tail Keywords

The latest keyword trends show that long-tail keywords rather than short phrases or single keywords are becoming increasingly popular among searches, showing the importance of factoring in long-tail keywords. It also gives a good future to your voice search SEO. Long-tail keywords usually have less competition, but you will unquestionably see greater ROI.

Choose Trending Keywords

Focus on keywords that are moving with trends and are growing in popularity (For example, some keywords will be seasonal, then search volume will not be the best practice.) or focusing keywords that targeting specific regions or areas. In this way, you can get more traffic from those keywords.

You can use Google Trends for choosing trending keywords. It will give all the data about your keyword. Thus you can find the trend and popularity of that specific keyword.

Trending Keywords- Google Trends

Keep Your Keyword Organized

Proper keyword organization has a huge effect on SEO. After completing the keyword research, orient all the keyword that is relevant to your website. Focus on easy-to-rank and highest ROI { Return on investment) keywords that help your business to grow. In this way, you will produce pages that rank better in the SERPs and hence get more traffic to your website.

Checklist For Your Keyword Research

  • Make the list of seed keywords
  • e Long-tail keyword
  • Monthly search volume
  • keyword difficulty
  • Use focused keywords
  • Look for related or LSI keywords
  • Organize the keywords based on searcher intent

Written by Kadeeja Safana

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