Facebook Ads Tips for Better Returns on Ad Spend in 2021

Want to know the most up-to-date Facebook and Instagram ad tricks and tips to help you get the most out of your campaigns? Are you wondering how your upcoming ad campaigns can grow?

#1: Use Casual Imagery

Everyone loves to look at pictures on social media. Facebook ads are no exception, and they’re meant to drive traffic and clicks to your website or landing page. For this reason, casual imagery can be a key component in making your ads highly effective.

Let’s talk about why casual imagery is great for your Facebook business. Casual imagery in ads can make even the strangest products seem approachable, relatable, and familiar. It’s this idea that has marketers buzzing about how to use casual imagery in their message to grab the attention of their audience.

#2: Use Shorter Video Content

Facebook ads are a great way to drive traffic from social media. Video ads engage better than photos, quotes, and links. First and foremost, don't obsess about production quality. The videos you make for your Facebook advertisements don't have to be a high-production-value or sound like a television advert. In reality, videos captured from your phone can be extremely powerful because they closely resemble the content that people usually see in their feed. Offering high-value content is the key to video success. The key to video is offering high-value content.

Second, keep your videos short. Businesses are often overwhelmed by the possibility of producing the film, believing that they want a polished and professional 3-minute or longer scripted video. Making shorter videos is one way to make the task go faster. You may be shocked by how much content you can fit into a 20- or 30-second video and how effective it can be in your advertisements.

Using shorter video content in your Facebook ad is a great way to secure more click-throughs and ultimately more conversions.

#3: Relax Your Grammar

Stop making your Facebook Adverts look like Textbooks! Relax those grammar muscles. Remember that Facebook is a casual platform so less formal ad copy is okay. I’m sure you’ve seen lots of text-heavy adverts cluttering up Facebook. And perhaps you wondered how they got anyone to tune in. Well, as people get more and more used to adverts on TV, they’re less likely to just scroll past your long-winded advert (which has a lot of words in bold for emphasis). They might stop scrolling all together and pay attention.

If the target audience is in their twenties or thirties, for example, consider how they chat with their friends and try to emulate the style. It's a fun experiment that sometimes pays off. People in their 20s, for example, are more likely to use sentence fragments and less punctuation in their writing.

#4: Style Facebook Ads to News Feed Posts

Styling your Facebook Ads to look like news posts in the Facebook news feed is an awesome way to stand out. It has been proven that using this approach will get you up to 24% more clicks and a lower cost per click.

In terms of copy and imagery, the best advertisements I've seen—and those I've run for my company—match the news feed, making the ads sound more organic. People are more likely to avoid scrolling and read the advertisements because they fit in with the rest of the feed content.

#5: Experiment With Emojis

Facebook ads are getting more and more action. So each of us needs to come up with some great promotions to get the most out of this network. And one of the most important tips is to experiment with emojis in Facebook ads. Emojis in Facebook ads are HOT right now. No matter what type of business/industry you're in, using emojis in your ads can make a significant impact on conversions!. Emojis can help make your Facebook ads stand out in the news feeds. Emojis are small images that are generally used to express an idea or emotion.

#6: Test Different Facebook Ad Copy(text) Lengths

Facebook ads are a great way to ensure your target audience is finding your content and being reminded of your website or product. However, it’s important to know how much copy (or word count of the advertisement) you should use in Facebook ads. Different people read at different speeds and will click on an ad based on emotion. Facebook ads account for emotional promotion, but how many words should you use?

Lots of people are asking the same questions as mentioned above. Simply, we have to use A/B testing to resolve this. For A/B testing, we ran an experiment to test 3 ad copy lengths (short, medium, long) against each other in the hopes of finding which ad length performs best.

6 Important Things to Know for Starting An E-Commerce Platform

1. Build a responsive e-commerce website

A responsive website changes the layout to deliver an experience depending on the device being used, particularly ideal for mobile viewing.

A mobile responsive e-commerce website includes design elements such as:

The main aim of responsive e-commerce website design is to prevent excessive resizing, scrolling, zooming, or panning that happens with sites that have not been optimized for different devices. It is also very difficult to access these sites, and it may even cost you potential customers who are frustrated with trying to find out how to do it.

In summary, the benefits of choosing a responsive design for your e-commerce website include:

2. Develop an E-Commerce App with Good UI and UX

Most of the e-commerce businesses are starting an e-commerce platform with an Android and IOS app initially. But our opinion is to start an e-commerce platform with the website initially, so you can reduce the initial investment for starting an e-commerce business. After getting good feedback from customers you can upgrade the e-commerce website to an app. Okay, Let’s discuss developing an app with good UI(User interface) and UX(User experience). Building a better customer experience for your customers is key to your success. So before you dive into creating a mobile app for your e-commerce platform consider the things mentioned below:

3. Search engine optimization for e-commerce websites

Even though SEO has the highest Return of Investment of any e-commerce marketing campaign, most online shops are put together with little to no consideration of search engines.SEO, on the other hand, needs just front-end effort — once you rank, you are making sales on the autopilot at no recurring cost.

Key Tactics to Include in Your E-Commerce SEO Strategy:

SEO is a Continues process. Without Proper Knowledge, you don’t do SEO by yourself. These days, reaching the first page isn’t enough. You must rank on top. Just consult a proper SEO consultancy for better results. We are one of the best SEO Consultancy in Kerala. We have three different SEO packages. Our Pro SEO package gives the best results for e-commerce websites. If you want, you can learn more about SEO in our previous blog.

4. App Store Optimization for an E-Commerce App

ASO(App store optimization) is the process of optimizing mobile apps to rank higher in the search results of an app store. The higher the app ranks in the search results of an app store, the more accessible it will be to potential clients. The increased exposure appears to turn into more traffic on the App store page of your app.

The main aim of ASO is to drive more traffic to your app’s page in the app store. So the searchers can take a specific action, i.e. downloading your app.

The goal of ASO is nearly always app downloads, but supplemental goals can include:

Just like SEO, optimizing your app’s visibility is a constantly evolving and ongoing process. Your target when you create an app is to drive the traffic. You will stand out in the App Store and Play Store where your scope is infinite with a dedication to ASO, constantly monitoring and evaluating the success and results.

The Mechanics of E-Commerce ASO are:

Like SEO, it is difficult to do ASO without relevant knowledge. there is a chance of getting a negative impression by doing ASO yourself. It is better to consult an ASO expert, instead of doing yourself.

5. Targeted and Retargeted advertisings on google and Relevant Social media platforms

Whether you’re in the early stages of starting a new e-commerce platform or running a profitable e-commerce business having good sales, new customer acquisition is always a priority, and advertisement is one of the best ways to acquire new customers. e-commerce advertising is the act of placing paid content on an online property or off-line. Online resources include a website, search engine, social media network, podcast, newsletter, or some other collaborative online property such as chat or instant messaging.

Those paid messages allow you to reach customers who may or may not have heard about your company and products. The targets of advertisement campaigns can include everything from growing brand awareness to having a direct response like a newsletter reader, app signup, or a sale. An advertising campaign or medium that works well for one e-commerce business may not work as effectively for another. Testing and calculating your return on investment ( ROI) on any platform, both online and offline, is important always.

Targeted and retargeted ads in google

AdWords and e-commerce go together like peanut butter and jelly for a good reason: it works. A study by Wordstream found that e-commerce retailers have the highest click-through rate out of all industries at 5.23%, with an average conversion rate of 3.58%. Creating a profitable AdWords campaign that drives sales can seem overwhelming at first. Nevertheless, just a little planning and preparation is all you need to succeed. While advertising on google, we have to concentrate on highly targeted and retargeted ads.

Targeted ads

Google Ads targeting is a perfect way for you to create more successful strategies for advertisements on Google. You will attract more leads that are interested in your brand, which will push your campaign to better results.

There are two main categories of targeting:

Retargeting ads

Retargeting is one of the most popular ways of advertising. Such Google Ads target users who have previously interacted with your content. Retargeting ads are meant to get leads to think about your business again and consider buying from you. Since we use AdWords to think about retargeting, there are several ways you can hit your target audience with a display ad.

Targeted and retargeted ads in Relevant social media platform

When thinking about which social media to use for ads, look at which ones perform organically well. Networks where fans instinctively strike a chord with your content are an obvious choice for the first social ad campaigns. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. It is better to Consider Facebook and Instagram for Indian customers.

Targeted ads on Facebook and Instagram

Getting to know who your customers are is a crucial step for a successful Ads campaign. Facebook and Instagram have 1 billion+ daily active users, so it’s absolutely critical that you target only those who are potentially interested in your product. Any audience that is not likely to convert for you is a waste of your advertising dollar. Facebook has added the ability to specifically target your Instagram followers with Facebook and Instagram ads. Choose the audience who’ll see your ads and keep testing different targeting options to find your sweet spot.

The targeting options that are using for audience targeting campaigns :

Retargeted ads on Facebook and Instagram

Retargeting ads look like other ads you can create for Facebook and Instagram. Since these ads display only to your site visitors, you can retarget for a few different reasons.

You can do this retargeting ad with the help of various tools. Facebook and Instagram retargeting ads allow you to retarget ads to anyone who visits your connected store with the Facebook ad pixel enabled. You’ll need to create a new Custom Audience that contains your Instagram and Facebook followers and then set up your ads to target that Custom Audience.

Two ways to implement your retargeting strategy :

  1.  Using an autopilot service for Facebook retargeting: Using an app to run your retargeting campaigns on autopilot is a common option for small businesses, or those just getting started with retargeting. Autopilot applications such as  ShoelaceSocioh, and AdRoll make it simple to set up and run basic campaigns for retargeting.
  2. Managing your own Facebook advertising: Managing your retargeting ads is available to any business through Facebook Ads Manager without a third-party app. By creating a Business Manager page and installing the Facebook pixel, you can set up, launch, and scale your retargeting ads.

The best retargeting strategy requires focusing on equal parts on targeting the right audiences and using the right creative. If you have both components operating in unison you can be confident that the right message is being delivered at the right time to any potential customer. Some methods of retargeting are given below:

6. Programmatic ads

Programmatic advertising is the use of machine intelligence to buy ad placements that are most suitable for you. There is no middleman in the form of an ad network here. Ad inventory is sold on platforms called ad exchanges. You may need to use a DSP or display-side Platform, to key the sort of target audience you want; Ad publishers use an SSP, or supply-side platform, to communicate ad inventory availability to ad exchanges. Once a visitor enters the website, the ad exchanges are given user information. If it matches your target audience’s criteria, you can automatically enter an auction with other advertisers. The Google Display Network has a huge audience base. It provides access to all of the websites that have signed up to be a Google partner. This amounts to around 70% of the web but is still less than what a DSP can offer. The pricing model of the Google Display Network is varied. You can opt for the following:

Programmatic advertising opens up a series of opportunities, which would not be possible if ad placement was done manually, as it has been done in the past. It allows advertisers to procure digital media without having to pre-negotiate a price, so they pay only for the relevant impression that they actually receive. They can also sign up for a minimum number of impressions or a minimum budget, which makes digital advertising more flexible, and they can buy digital media across publishers, which reduced administration costs. Programmatic advertising is a very complicated topic. the common individual can’t do it without a good experience.

If you are starting an e-commerce platform, you must be aware of the things I mentioned above. Most of them are neglecting these things and bothering about their bad results. You can get good business by doing these things properly. If you want to develop a good e-commerce platform, Just consult a good IT consultancy dealing with all these things. Our Company, Stakque Infotech Pvt. Ltd. is Expertise in all these things. We can increase your sales in the e-commerce platform and generate good revenue. You can just contact us to Jumpstart your e-commerce business.