Customer Story

From Visibility to Sales: How We 3Xed Conversions & 4Xed Traffic in 6 Months

Location

India

Industry

E-commerce – Personalized Photo Frames & Home Décor

Overview

An emerging e-commerce store specializing in customized photo frames and home décor was facing a visibility crisis. While the website was visually appealing and product quality was strong, the brand struggled to attract organic traffic or convert visits into sales. The core issue was clear: the business wasn’t ranking where it mattered.

The Challenges

Before our engagement, the store faced several bottlenecks:
  • Low organic traffic and minimal online discovery
  • Poor rankings for buyer-intent keywords
  • No structured tracking to attribute conversions from search
  • Below-average CTR (1.8%) and weak presence in SERP features
  • Organic revenue limited to ₹78,507 in the baseline period

Objectives

Our strategy was focused and measurable:
  • Increase organic traffic and keyword rankings
  • Optimize conversion paths and trackable metrics
  • Strengthen product and category page visibility
  • Triple organic revenue within six months

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Strategic Execution

1. E-Commerce SEO Cleanup

  • Optimized product titles, meta descriptions, alt text, and URLs
  • Built and structured buyer-intent landing pages for key themes and occasions

2. Technical & Performance Enhancements

  • Fixed mobile usability and duplicate content issues
  • Improved page speed and achieved Core Web Vitals benchmarks

3. Conversion Tracking & Funnel Optimization

  • Integrated GA4 tracking for product clicks, add-to-carts, and purchases
  • Refined CTAs, added trust badges, and streamlined the checkout journey

4. Content Strategy for Product Discovery

  • Enriched product and category pages with keyword-focused content
  • Created seasonal and gifting-focused blog articles for supplemental traffic

5. SERP Feature Optimization

  • Implemented structured data for reviews, products, and FAQs
  • Achieved featured snippets and product carousel visibility

Results (Apr–Oct 2024 vs. Pre-SEO Baseline)

KPI Before After % Growth
Organic Clicks ~4.5K 18K 3
Impressions ~250K 1.01M 3.04
Average CTR 1.20% 1.80% 0.5
Avg. Position 24.7 14.8 ↑ 9.9 positions
Monthly Revenue (Organic) ₹78,507 ₹2,47,340 2.15
Conversions via Search 40 126 2.15

Key Takeaway

This project shows that in e-commerce, it’s not about producing volume — it’s about optimizing visibility where it counts. By targeting buyer-intent keywords, improving the user journey, and focusing SEO efforts on product discoverability, the store turned organic traffic into a major revenue stream, achieving over 3X sales growth within six months.

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