Customer Story
From 1.5K to 19.8K Clicks, 834% More Engagement & 2.6K Keywords Ranked in 90 Days
Location
Canada
Industry
Home Appliance Repair Services
Overview
A well-established home appliance repair service provider in Canada partnered with us to address critical challenges in digital visibility and lead generation. Despite offering essential repair services, the brand’s online presence was underperforming, resulting in low search rankings, minimal conversions, and a lack of engagement. Within 90 days, we executed a tailored SEO and UX strategy that led to a 7X increase in organic conversions and over 2,600 keyword rankings.
Key Challenges
- Poor search engine visibility (Average position: 32.6)
- Limited organic traffic: 1,510 clicks and 203,000 impressions over 3 months
- Low click-through rate (CTR): 0.7%
- Only 120 conversions across forms, calls, and bookings
- No rankings for high-intent service-related keywords
- Minimal presence in local SERP features such as Maps, Snippets, and FAQs
Strategic Objectives
- Improve organic visibility across local and high-intent keywords
- Enhance website structure, performance, and user experience
- Increase qualified service inquiries through SEO-led conversion optimization
- Strengthen local SEO authority and trust signals
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Our Approach
1. Search-Intent Focused SEO
- Identified and targeted high-conversion, location-specific keywords
- Created new service area pages and optimized existing content
- Enhanced meta titles, descriptions, and schema to improve SERP visibility
2. Technical SEO & Site Performance
- Resolved crawl issues and improved site indexing
- Optimized page speed and mobile responsiveness
- Implemented structured data for services, FAQs, and reviews
3. UX Enhancements & Conversion Optimization
- Redesigned conversion paths with clear CTAs
- Integrated quote forms, mobile click-to-call buttons, and booking options
- Implemented comprehensive event tracking through GA4
4. Local SEO and Authority Building
- Optimized Google Business Profile with updated details and visuals
- Built citations across relevant directories
- Acquired niche-relevant backlinks to improve domain authority
Results Achieved (Nov 1, 2024 – Jan 31, 2025 vs. previous 3 months)
- +7X increase in organic conversions
- 2,600+ keywords ranked
- CTR increased from 0.7% to 2.5%
- Top rankings achieved for key local service keywords
- Significant growth in Maps and FAQ visibility on Google SERPs
- More than 300 tracked service inquiries (calls, forms, bookings)
Key Takeaway
This project demonstrates that effective SEO goes beyond rankings — it’s about aligning strategy with user intent, improving technical infrastructure, and optimizing for conversions. By focusing on high-impact SEO interventions and user-first design improvements, the brand transitioned from low online visibility to becoming a high-converting, search-visible service leader in just 90 days.
