Customer Story
19x ROI: How a Company in the Electrical Equipment Manufacturing Industry Achieved ₹1 Crore Revenue with SEO in 6 Months
Location
Mumbai, India
Industry
Electrical Equipment Manufacturing
Background & Business Goals
The client, a leading manufacturer and supplier of digital surge testers and electrical testing equipment, wanted to scale their online presence to generate qualified B2B leads and increase direct sales. Despite having high-quality industrial products and a solid offline reputation, their digital visibility was limited.
The primary business goals included:
- Generating high-intent leads through organic traffic
- Ranking for industry-specific keywords
- Establishing topical authority in the electrical equipment space
- Achieving measurable ROI from digital channels
SEO Challenges Faced
- Poor Technical SEO Health: The website suffered from broken links, slow loading speeds, and a non-optimized mobile experience.
- Low Organic Visibility: The domain had minimal keyword rankings, most of which were low-volume and non-commercial.
- Lack of Optimized Content: Most product pages had thin or duplicated content. There were no blog resources targeting informational or problem-solving queries.
- Unclear Site Architecture: The website lacked a clear structure, making it difficult for search engines to crawl and index effectively.
- Competitive Market: Competing against established B2B industrial brands that had invested heavily in SEO for years.
Strategy & Execution
To tackle these challenges and position the brand as a leading industrial supplier, we rolled out a comprehensive SEO roadmap across three core areas:
1. SEO Audit & Benchmarking
We began by conducting a complete SEO audit, identifying over 50 technical and content issues. Benchmarked current performance using tools like Google Search Console, Ahrefs, and GA4.
2. Industry-Specific Keyword Research
A detailed keyword map was developed, focusing on product-specific terms (e.g., “digital surge tester,” “industrial hipot tester”) and high-conversion long-tail phrases. Keywords were clustered based on search intent and business value.
3. Content-Driven Authority Building
We built an editorial calendar with pillar topics and supporting content clusters targeting engineers, procurement heads, and technical buyers. Each blog was optimized for semantic relevance, schema markup, and user engagement.
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Technical SEO Fixes
- Site Speed Optimization: Reduced load time by over 60% through image compression, lazy loading, and code minification.
- Mobile Responsiveness: Implemented a mobile-first responsive design overhaul to align with Google’s mobile indexing priorities.
- Core Web Vitals Improvements: Achieved a passing score on all three Core Web Vitals metrics.
- Structured Data Implementation: Added product schema, FAQ schema, and breadcrumb markup for enhanced SERP appearance.
- URL Optimization & Internal Linking: Revamped URL structure and added contextual internal links to guide search bots and users alike.
Content Marketing & Keyword Strategy
- Product Page Optimization: Rewrote all product descriptions with high-conversion keywords, clear benefits, and technical specs.
- Blog Content Creation: Published over 15 in-depth blogs targeting use-cases, comparisons, FAQs, and buyer guides (e.g., “How to Choose the Right Surge Tester”).
- Topical Authority: Focused on building clusters around “surge protection devices,” “electrical safety,” and “industrial testing equipment.”
Performance Metrics & Growth Trends (6-Month Snapshot)
| Metric | Before SEO | After 6 Months |
| Monthly Organic Traffic | 120 | 4,500+ |
| Keywords in Top 10 Results | 4 | 93 |
| Monthly Qualified Leads | ~2 | 60+ |
| B2B Clients Closed | 1 in 3 months | 16 total |
| Revenue from SEO | ₹0 | ₹1 Crore+ |
| Return on Investment (ROI) | — | 19x |
Key Takeaways
This case study is proof that SEO can be a powerful growth lever even in highly technical B2B industries. By aligning content with user intent, optimizing the website for conversions, and building authority in a specific niche, we turned a low-traffic site into a revenue-generating asset.
