Customer Story
Winning Google’s Top Spot in 3 Months: A Case Study in Beating E-commerce Giants
Location
Global (with focus on US, UAE, Europe)
Industry
Cross-border E-commerce & International Shipping
In a search landscape ruled by global giants like Amazon, Myntra, and Ajio, it’s easy to assume there’s no room left for smaller players. But in just 90 days, a niche cross-border shopping platform not only entered the game—it took over the #1 positions for more than 100 high-intent search queries.
The result?
✔️ 107K organic clicks
✔️ 3.96M impressions
✔️ Top rankings for shipping-related keywords
✔️ 45% increase in sales directly attributed to SEO
The Market Reality
Global users—especially in countries like the USA and Sri Lanka—are frequently searching questions like:
- “Does Myntra ship to USA?”
- “Ajio international delivery?”
- “How to order from Indian shopping sites abroad?”
And yet, none of the dominant platforms had created clear, answerable pages for these queries.
That was the opportunity.
The Core SEO Problem
Despite offering a truly valuable service, this brand was suffering from:
- Low organic visibility
- Minimal ranking for transactional search queries
- Generic landing pages that didn’t match user intent
- Zero featured snippet or FAQ placements
Meanwhile, competitors had sheer brand power—but were ignoring thousands of monthly searches from global shoppers.
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The Strategic Turnaround
Step 1: Audience Intent Discovery
We tapped into tools like Google Search Console, Ahrefs, and Reddit to map real-world search questions:
💬 “Can I buy from Ajio if I live in the US?”
💬 “How do I get Myntra items shipped internationally?”
💬 “Does Amazon India deliver outside India?”
Grouped themes:
- Brand-specific shipping queries
- General international shopping concerns
- Cross-border logistics questions
Step 2: Micro-Intent Landing Pages
We created dedicated landing pages for each question—not a catch-all FAQ. Examples:
/does-myntra-ship-to-usa/ajio-international-shipping/how-to-order-from-india-online
Each page was structured with:
- Conversational H1s
- Rich supporting FAQs
- Schema markup for rich snippets
- Clear CTAs linking to actual shipping services
Step 3: SERP Feature Optimization
We aimed for SERP dominance, not just ranking:
- FAQ schema to secure “People Also Ask” visibility
- Featured snippet targeting with concise answers
- URL slugs aligned with exact-match queries
Step 4: Conversion Support
Getting traffic was only half the battle—we focused on conversions too:
- Region-wise delivery timelines
- Embedded user reviews
- Sticky mobile CTAs
- Instant support/chat triggers
Results After 90 Days
- 107K total clicks
- 3.96M impressions
- 2.7% CTR
- Average Position: 18.7
- Sharp spike in both impressions and clicks in the final 3 weeks
- High conversion rate on targeted landing pages
Performance Snapshot from Google Search Console:
Sample Keywords Ranked at Position #1
We achieved top rankings for some of the most valuable, competitive keywords in the cross-border e-commerce niche.
Here’s the proof—ranking #1 against major platforms like Amazon, Ajio, and Myntra:
These weren’t low-volume keywords. These were commercial, high-intent queries where the user was ready to convert.
Why It Worked
This wasn’t about outspending the competition. It was about strategy, speed, and search intent.
We didn’t fight them on product or price. We outmaneuvered them in:
- User-first content that directly answered search queries
- Intent-mapped pages optimized for both CTR and conversion
- SERP positioning that built brand trust with users
Final Thoughts
Organic search doesn’t reward size. It rewards precision. Intent. Speed to execution.
In just three months, this brand claimed high-intent search equity many companies spend years chasing.
If your SEO isn’t converting searches into solutions, you’re leaving revenue on the table.
